February 2012
2 posts
7 tags
QR Codes: Indispensable Pieces of Technology
QR codes certainly attract a great deal of attention in today’s technologically-fuelled world. While certain people have some reservations about the longevity of this technology, it is my belief that these codes aren’t going anywhere anytime soon. I feel quite strongly about this fact, and I’d like to briefly explain why I think QR codes are going to be around for a long, long time. QR codes...
4 tags
Custom QR: QR Technology Gets a Makeover
QR technology is quickly taking over. While the technology is actually quite old, dating from 1994, it really didn’t take off until recent years. As the ubiquity of QR codes increases, one thing is becoming painfully obvious: QR codes can be boring. If you’re involved in the marketing industry, you probably agree with me. You’ve seen hundreds, perhaps thousands of QR codes that all look...
January 2012
15 posts
Mobile Advertising – The Next Big Thing
The advertising sector is far from unchanging. People are always looking for the best way to sell a product, making this industry one that sees many changes and evolutional epochs. In today’s day and age, the current trend in advertising comes unsurprisingly from the mobile sector. Because people are always with their phones, mobile marketing has become the latest and greatest way to reach...
6 tags
What Are QR Codes?
While this question may appear simple – and it is – many people don’t truly know that much about QR codes. The average person has certainly seen a QR code: those black and white, two-dimensional, square barcodes that are commonly placed on billboards and advertisements; but many don’t know the history and facts about this innovative technology. QR (Quick Response) codes, are a matrix barcode...
Why Normal Advertisement Isn’t Worth Your Money
Advertising is huge – this is something that is undisputed in virtually every industry. It should come as no surprise to hear countless marketing gurus harp on and on endlessly about the importance of ads. That being said, what will come as a surprise is someone telling you that traditional, typical advertising isn’t worth your money. I’m here to tell you just that. Traditional advertising...
6 tags
The Many Innovative Uses of QR Technology
QR codes are certainly growing in ubiquity: they’re everywhere – on posters, on billboards… they’re even being placed on products like mouse pads and coffee mugs. While most people understand how to pull out their cell phones and scan the codes, many don’t understand the full potential of this versatile technology. QR codes, while being great at opening up a website landing page, can also...
4 tags
The Unprecedented Growth of Mobile Technology
Few, if any, sectors have shown as much growth as the mobile industry has. Cell phones have been sweeping the world for a number of years, but the recent stark increase in mobile penetration has left even the most foresighted people baffled. This information, while being interesting, is far from useless. For marketers, this type of information is essential; if mobile phones are truly becoming...
7 tags
The New Advertising: The Future is Mobile
Advertising, being far from static, is constantly moving and evolving to suit the times. The 21st century is certainly no exception; in fact, we see advertising changing and adapting even more quickly than ever before. With new technology and new trends, marketers need to stay on top of the game in order to successfully stay relevant in a pervasive culture. The latest paradigm shift in...
5 tags
Custom-Designed QR Codes
QR codes don’t just need to be black, white, and boring. Now that the technology is becoming more and more ubiquitous, new, more creative QR codes are coming into popularity. QR codes can now be custom made, and can integrate various aspects of the many idiosyncrasies that make up your company. You can now integrate designs, backgrounds and logos into QR codes, providing you have someone to...
4 tags
Smartsites – Websites Taken to the Next Level
In today’s fast-paced world, the old convention of contacting your Webmaster to make important changes to your website is simply too archaic. Enter in Smartsites. Smartsites provide the ability for people to change and edit their websites in a matter of minutes. If you are in a taxing industry where websites commonly need new information added to them, Smartsites are essential. For example,...
5 tags
The Versatility of QR Codes
QR code technology is taking off, and it’s about time that people understood and took advantage of the full potential of these handy two-dimensional codes. While many people think that QR codes can only be used to open a web page – and in many cases this is their primary use – there are actually a variety of things that can happen when someone scans a QR code. QR codes can also be used to: •...
5 tags
QR Codes on the Rise
Everything nowadays is going mobile. In fact with the advancement of mobile technology, devices like smart phones are now filled with useful software to help you accomplish your daily activities. One of the most discussed trends nowadays with regard to mobile technology is Quick Response (QR) code. These 2-D bar codes makes life easier because all you need to do to perform different...
5 tags
The Growing Ubiquity of QR Codes
If anything is certain when it comes to the future of QR code technology, it’s that they have yet to reach their full potential. Although the technology was invented back in 1994, it is only recently that the code has been used outside of the field for which it was designed. Originally being used to track vehicles during the manufacturing process, it is now being recognized as an...
4 tags
The Days of Contacting Your Webmaster Are over
If you’re choosing someone to design a website for you, you need to consider one key point: are you going to be able to add and change things on the website with ease once it’s past its point of inception? This isn’t 2002 anymore. If you need to change something on your website, you shouldn’t have to contact your Webmaster trying to explain exactly what you need to...
4 tags
The Efficacy of QR Codes
While QR codes are quite common nowadays, it’s important to ask if they’re actually effective, or simply a novel idea that will quickly fade out. When dealing with this issue, there are a few important things to consider. • QR codes aren’t actually a “novel” idea at all… In fact, the technology has been around since 1994! It’s only recently being noticed by the marketing industry as a...
2 tags
The Future of Marketing is SMS
Text messaging is growing at an incredible rate. While this isn’t difficult to see (just ask anyone you know that has a cell phone), a lot of people are missing the far-reaching implications of this fact. Because of certain aspects of SMS messaging, it is becoming crucial for the business and marketing world. Consider the following facts: (Juniper Research, May 20100) • In the United...
The Versatility of QR Codes
QR code technology is taking off, and it’s about time that people understood and took advantage of the full potential of these handy two-dimensional codes. While many people think that QR codes can only be used to open a web page – and in many cases this is their primary use – there are actually a variety of things that can happen when someone scans a QR code. QR codes can also be used to: •...
December 2011
1 post
8 tags
[INFOGRAPHIC] Almost 2 Decades of SMS Messaging: A...
In celebrating the 19th year or SMS messaging or text messaging, Tatango created a gorgeous timeline infographic that illustrates the impressive growth of sms messaging over the last 19 years.
December 3rd of 1992 when the first ever text message was sent from a man named Neil Papworth to his colleague Richard Jarvis that simply says “Merry Christmas”. Through that day on, SMS messaging became...
November 2011
4 posts
2 tags
4 tags
Mobile Marketing: An Overview
Mobile marketing is rapidly becoming a broadly and beneficial strategy of advertising and marketing one’s goods/merchandise and services. Companies have always depended on advertising to encourage men and women to part with their hard-earned cash in order to purchase their items or use their services; and therefore they have already been quick to consider full advantage of any new technology...
7 tags
September 2011
1 post
4 tags
Advantages of Mobile Marketing
Mobile marketing with its interactive, direct and measurable features represents an enormous opportunity and is becoming the marketing channel of choice for organizations of all kinds.
Mobile marketing is highly interactive, personalized and has a strong and immediate impact.
Mobile marketing allows advertisers to send customized and personalized multimedia campaigns to lists of ...
July 2011
3 posts
3 tags
QR Codes Being Used to Catch Criminals
We never thought a QR code would be used to capture criminals on the loose, but a Vancouver Police Department is making it possible. The VPD police was able to find and arrest a serial sex attacker who was believed to be responsible for certain assaults since 2009. The police put up posters containing QR codes at bars and restaurant washrooms in the areas the attacked girls frequented, a first...
3 tags
Why Have Mobile Marketing
There are currently 5.3 billion mobile users worldwide, and that is effectively 77% of the world population according to MobiThinking.com. The report also showed that mobile phone sales increased in 2010, with smartphones paving much of that rise.
There’s more; an ordinary smartphone user downloads around 490 to 580 megabytes of data each month. In fact, another study showed that...
4 tags
Advantages of Mobile Marketing
Mobile marketing with its interactive, direct and measurable features represents an enormous opportunity and is becoming the marketing channel of choice for organizations of all kinds.
Mobile marketing is highly interactive, personalized and has a strong and immediate impact.
Mobile marketing allows advertisers to send customized and personalized multimedia campaigns to listsof ...
May 2011
2 posts
4 tags
Post Office and QR Codes
So the post office is doing a QR promotion! Interesting. The way it works is if your mailing piece has a QR code on it they will discount your mailing cost 3%. Not a lot if you’re mailing a first class envelope but if your clients are mailing thousands of pieces this savings could be significant.
What an opportunity to talk QR to your clients and set them up with their OWN access to your...
5 tags
Social Media Management?
Did you know that our solutions can tie into your client’s social media? Our mobile messaging can post on their Facebook and Twitter, and our Tags (QR Codes) can link to Fan Pages?
We are considering offering Social Media Management as a new service. What this means is you will be able to offer your clients a service where you can (through us) manage their social media sites, integration, ...
